In an attempt to shed its image of being just a networking company, Cisco India will be launching a major brand repositioning campaign in India during the first quarter of 2008. It will include an outdoor, print and electronic media and web advertising campaign by OgilvyOne.
The asssumption is based on the fact that an investment of nearly Rs 34,021 crore (slightly over Rs 90 crore a day) has contributed to an increase of Rs 5,71,874 crore (over Rs 1,500 crore a day) to the GDP in fiscal 2006-07, according to a new report by Frost & Sullivan.
Indian IT companies such as Tata Consultancy Services (TCS), Wipro, Infosys and Satyam, besides MNCs such as IBM, are working towards becoming carbon neutral while simultaneously converting their expertise in this area to help global companies become environment-friendly.
The technology is in place and operators are waiting for the green signal.
The effects of the sub-prime crisis and the resultant slowdown of the US market is evident on the margins of Indian information technology (IT) and IT-enabled Services (ITeS) firms. Business process outsourcing (BPO) firms such as Firstsource, Pune-based HOV Services, Zenta, Aegis BPO and others have been receiving inquiries from existing as well as new customers for ramping up their account receivables management (ARM) business.
The credit goes to a wholly-owned subsidiary of Tata Sons - the Computational Research Laboratories (CRL). The main people behind the super achievement are N Seetha Rama Krishna (Project Manager), Sunil Sherlekar (Head, Embedded Innovation) and Ashwin Nanda (who heads CRL) besides, of course, Ratan Tata himself and CRL Chairman S Ramadorai, who is also the CEO & MD of Tata Consultancy Services (TCS).
Players in the Indian animation industry, who primarily cater to movie studios in the US, are increasingly looking at the domestic market, especially after the commercial success of animated movie Hanuman. Of the total revenues generated by the Indian studios, approximately 70 per cent comes from outsourced work.
With the rupee going from strength to strength and attrition a continuing concern for Indian business process outsourcing companies, the new poster child of private equity investors is witnessing adjustments in valuations in the changed scenario.
Hyderabad-based Applabs, providing quality management, testing, and certification solutions, will be increasing its business from the domestic market. In the next 12 months, the company is aiming at a revenue of $4-5 million (around Rs 15-19 crore) from India.
The concerns were legitimate as unlike the IT industry, more than 90 per cent of the cost of BPOs is in rupees while earnings are in dollars. However, the firms have managed well by focusing on increasing productivity, enhancing employee utilisation, increasing billing rates and effecting better management strategies.
Neeraj Bhargava, CEO of Mumbai-based business process outsourcing (BPO firm) WNS Global Services, and his team have voluntarily decided to forfeit their bonuses if they are not successful in getting the attrition rates below 30 per cent. This is probably the first such move of its kind in the industry in which attrition has become a critical issue. WNS has over 15,000 employees, and its current attrition rate stands at 43 per cent.
Google has unveiled an ambitious strategy that will make cellphones cheaper and speed up internet surfing. Google's director of mobile platforms, Andy Rubin, said in a telephonic conversation from the US that the new platform called Android should reduce the prices of today's $500 smart phones to around $100-150 in a year or so. "If there's ever a Gphone, it will be built on the Android platform," he said.
Mobile TV -- basically an application that enables television services on handhelds such as mobiles, handheld TVs, car TV, GPS terminals, game devices, laptop PCs, and other portable devices -- is a step closer to seeing the light of day in India.
While this is a global phenomenon, it is for the first time that the Indian Music Industry (IMI) is making an effort to stop this before it erodes the revenue stream of music companies like it is already happening in the software, gaming and the movie segments.
Sony Computer Entertainment, an arm of Sony Pictures, is planning to increase its console-based business in India.The company - responsible for the distribution, marketing and sales of PlayStation - opened its India office four months back and is now getting its strategy in place to offer variety and a better experience to gamers.
Indian IT service providers are increasing their exposure in the healthcare and pharma segments. Multi-million dollar deals in this space by IT firms over the past three-four months only buttress this trend. Healthcare outsourcing has moved away from just undertaking medical transcription and business process outsourcing (BPO) work to core functions such as drug discovery, testing, research and development.
US-based Spectrum Global Fund Administration, providing back-office operations to hedge funds in the US and the UK, is closing its facilities in India. The company had started its operations in India two years ago.
Unlike the first quarter of FY08 when Indian IT small- and mid-caps were hit hard due to a nearly 7 per cent appreciation in the rupee against the dollar, the July-September period was relatively kind to these firms. It spared them to some extent, since the rupee appreciated around 1.5 per cent over the period. However, the rupee rose around 12 per cent against the dollar over the last 12 months.
Contrary to popular understanding, operators do not manage these incoming votes. It is the channel operators who manage and collate the results of these SMSes. Yet, in terms of revenue sharing, close to 70 per cent of the share goes to the telecom provider while the channels get only 30 per cent.
In fact, while IT bellwether Infosys Technologies (his earlier employer) got a drubbing at the bourses for not posting "better than expected" results, iGate stumped investors a couple of days back by announcing it plans to buy back shares from the public and delist from the Indian stock markets, while remaining listed in the US.
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